Tug’s Take

Business InsiderAUG 2026

My mom has caregivers around the clock. My phone still never stops ringing.

The phone is the job

The best case scenario for a family facing Alzheimer's looks like this: full-time professional care, arranged, funded, in place. Wendy Wisner got there, after nine months of Medicaid paperwork. Her essay is about what happened next, which is that the job did not go away. It changed shape.

Twenty to thirty texts a day from her mother. As many as ten calls. The doctors, the aides, the insurer, the medication trays, the bills, the afternoon her mother locked two doors from the inside. Round-the-clock care turns out to cover the hands-on hours and almost nothing else. The coordination, the deciding, the being findable at any moment: those never got delegated, because there was no one to delegate them to.

Families budget for the aide and brace for the disease. Almost nobody warns them about the third thing, the full-time job of holding the whole operation in your head. It is the least visible part of caregiving and the part most likely to break the person doing it.

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